Executives agree: energy efficiency is “critical” for brand buildingAugust 20, 2012
A recently released survey, reSources 2012, found that over 80% of companies believe that reducing their electrical consumption is critical to building their brand. Furthermore, “more than three-quarters of the organizations surveyed say they are actively promoting their energy efficiency efforts to their customers.”
Lighting retrofits are often the first step in improving efficiency. The installation process is much simpler than for solar panels, HVAC replacement, or other efficiency upgrades, and the excellent rebates make for very short payback periods.
Our customers see an average payback period of only 5 months. And, based on this recent research, our window stickers that read “This facility has been NEWLIGHTED with an efficiency upgrade” are just the kind of branding that everyone is looking for.
Full story via Sustainable Brands